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Influencer Marketing Platform Market To Show Marvelous Growth Worth $23.52 Billion By 2025 | Grand View Research, Inc.

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Influencer Marketing Platform Market To Show Marvelous Growth Worth $23.52 Billion By 2025 | Grand View Research, Inc.

March 31
05:18 2021
Influencer Marketing Platform Market To Show Marvelous Growth Worth $23.52 Billion By 2025 | Grand View Research, Inc.

“Grand View Research, Inc. – Market Research And Consulting.”
According to a recent report published by Grand View Research Inc., the influencer marketing platform market growth is expected to grow at the backdrop of Covid-19 pandemic owing to social distancing norms as the workforce continues to work from home. Moreover, the trend of binge watching has grown over the years wherein OTT platforms have gained tremendous traction.

The global influencer markting platform market size is expected to grow at USD 23.52 billion expanding at CAGR of 26.8%. The rising need for brands and agencies to foster deeper connections with consumers is contributing to the growth. Technological proliferation in advertising practices has helped companies to digitalize and disrupt marketing models. Influencer marketing has enabled organizations to maximize their reach more than the legacy marketing practices. Additionally, this marketing platform enables organizations to work with influencers who audiences relate with, thus assisting in developing better connections and higher engagement.

Increasing adoption of AI-enabled influencer marketing platforms is expected to create an automated environment for marketers to establish efficient collaborations. ANN and NLP can be leveraged to offer essential insights to influencers by analyzing several image attributes, posts, and thus helping brands in simplifying workflow process. Furthermore, adoption of these technologies assists marketers in choosing which influencer to collaborate with, thus contributing to the market growth. For instance, CurationEngine offered by IZEA uses ML to process high volumes of information for programmatic analysis on influencer networks within the company database to improve network quality and identify influencers who meet brand safety requirements. 

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Influencer Marketing Platform Market Report Highlights

 Influencer management is expected to be the fastest-growing segment over the forecast period owing to greater demand of brands to maintain efficient influencer relationships for longer and healthier collaboration

Small and Medium Enterprises (SMEs) are expected to benefit from the adoption of influencer marketing platform owing to cost-effectiveness and higher engagement rates

The sports and fitness segment is expected to witness significant growth over the forecast period, attributed to the rising consumer awareness regarding the benefits of maintaining a healthy and active lifestyle

Asia Pacific is expected to dominate the market by 2025, owing to increasing mobile penetration, which makes it easier to reach out to a larger number of people via social media

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Influencer Marketing Platform Market Segmentation

Grand View Research has segmented the global influencer marketing platform market on the basis of application, organization size, end use, and region:

Influencer Marketing Platform Application Outlook (Revenue, USD Billion, 2015 – 2025)

     Campaign Management
     Search & Discovery
     Analytics & Reporting
     Influencer Management

Influencer Marketing Platform Organization Size Outlook (Revenue, USD Billion, 2015 – 2025)

     Large Enterprises

Influencer Marketing Platform End-use Outlook (Revenue, USD Billion, 2015 – 2025)

     Food & Entertainment
     Sports & Fitness
     Travel & Holiday
     Fashion & Lifestyle

Influencer Marketing Platform Regional Outlook (Revenue, USD Billion, 2015 – 2025)

     North America
        • The U.S.
        • Canada
        • Germany
        • The U.K.
     Asia Pacific
        • China
        • India
        • Japan
     Latin America
        • Brazil
        • Mexico
     Middle East & Africa

List of Key Players of Influencer Marketing Platform Market

    • Grapevine Logic Inc
    • Hypetpap Pty Ltd
    • Speakr Inc
    • Upfluence

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About Grand View Research

Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.

Media Contact
Company Name: Grand View Research, Inc.
Contact Person: Sherry James, Corporate Sales Specialist – U.S.A.
Email: Send Email
Phone: 1888202951
Address:Grand View Research, Inc. 201 Spear Street 1100 San Francisco, CA 94105, United States
City: San Francisco
State: California
Country: United States

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